Privacy Policy

Effective Date: 16 May 2026  |  Last Updated: 16 May 2026

At DLCgroup.in ("we," "us," "our," or "DLC Group"), your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website www.dlcgroup.in or use our real estate consultancy services (collectively, the "Services").

By accessing or using our Services, you consent to the practices described in this Privacy Policy. This Policy is published in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 ("DPDP Act").

1. Information We Collect

We collect the following categories of information from you:

a. Personal Information

• Full name
• Email address
• Mobile/phone number
• Residential or correspondence address
• Date of birth (where required)
• Government-issued identification (PAN, Aadhaar, Passport) — only when required for KYC, documentation, or transaction purposes

b. Property & Financial Information

• Property preferences (location, budget, type, configuration)
• Income range, employment, and loan eligibility details (where you seek home-loan or financing assistance)
• Existing property ownership or rental details

c. Technical & Usage Information

• IP address, browser type, device identifiers, operating system
• Pages visited, time spent, click behaviour, referring URLs
• Cookies and similar tracking technologies

d. Communication Records

• Records of calls, emails, WhatsApp chats, SMS, and other communications between you and our representatives
• Feedback, testimonials, and inquiries submitted through our forms

2. How We Collect Information

We collect information through the following channels:

• Directly from you — when you fill out inquiry forms, register interest in a property, request a site visit, or communicate with our consultants.
• Automatically — through cookies, analytics tools (such as Google Analytics), and server logs when you browse our website.
• Third-party sources — from developer/builder partners, advertising platforms, and lead-generation services where you have submitted your interest.

3. How We Use Your Information

We use the information collected for the following purposes:

• To respond to your property inquiries and provide consultancy services.
• To recommend properties matching your preferences and budget.
• To arrange site visits and coordinate with developers, owners, or financial institutions.
• To assist with documentation, negotiation, and transaction completion.
• To share updates, brochures, offers, and promotional material via call, email, SMS, or WhatsApp.
• To improve our website, services, and customer experience.
• To comply with legal, regulatory, and statutory obligations under Indian law.
• To prevent fraud, enforce our Terms of Service, and resolve disputes.

4. Legal Basis for Processing

We process your personal information based on:

• Your consent — granted when you submit an inquiry or accept this Privacy Policy.
• Contractual necessity — to perform the consultancy services you have requested.
• Legitimate business interests — to operate, improve, and market our services.
• Legal obligations — to comply with applicable laws and regulatory requirements.

5. Sharing and Disclosure of Information

We do not sell or rent your personal information. However, we may share your information with:

• Property developers, builders, and owners — to share your interest in their properties and facilitate further communication.
• Financial institutions, banks, and NBFCs — where you have requested home-loan or financing assistance.
• Legal advisors, chartered accountants, and consultants — engaged by us for professional support.
• Service providers — such as IT, hosting, CRM, analytics, marketing, and communication vendors that support our operations under confidentiality obligations.
• Government authorities or law enforcement — when required under applicable law, court order, or to protect our rights and the safety of others.
• Successors in interest — in the event of a merger, acquisition, or business transfer.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse traffic, and personalise content. The types of cookies we use include:

• Essential cookies — required for the website to function properly.
• Analytics cookies — to understand how visitors interact with our website (e.g., Google Analytics).
• Marketing cookies — to display relevant property advertisements on our website and third-party platforms (e.g., Google Ads, Meta Pixel).

You may disable cookies through your browser settings; however, some parts of the website may not function correctly without them.

7. Third-Party Websites and Services

Our website may contain links to third-party websites, developer portals, payment gateways, or social media platforms. This Privacy Policy does not apply to those external sites. We are not responsible for the privacy practices or content of any third-party services. We encourage you to read their privacy policies before sharing your information.

8. Data Retention

We retain your personal information only for as long as necessary to:

• Fulfil the purpose for which it was collected.
• Maintain ongoing client relationships and provide continued consultancy.
• Comply with legal, tax, accounting, and regulatory obligations.
• Resolve disputes and enforce our agreements.

Once the retention period expires, your data will be securely deleted, anonymised, or archived in accordance with applicable laws.

9. Data Security

We implement reasonable physical, administrative, and technical security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These include:

• Secure servers and encrypted data transmission (SSL).
• Access controls and role-based permissions for our employees.
• Periodic review of our security practices.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Your Rights

Under the Digital Personal Data Protection Act, 2023 and applicable Indian law, you have the following rights with respect to your personal information:

• Right to access — request a summary of the personal data we hold about you.
• Right to correction and update — request correction of inaccurate or incomplete data.
• Right to erasure — request deletion of your personal data, subject to legal retention requirements.
• Right to withdraw consent — withdraw your previously granted consent at any time.
• Right to grievance redressal — raise a complaint with our Grievance Officer (see Section 14).
• Right to nominate — nominate another individual to exercise your rights in case of death or incapacity.

To exercise any of these rights, please contact us using the details in Section 14. We will respond within a reasonable timeframe as prescribed by law.

11. Marketing Communications

By submitting your contact details on our website, you consent to receive promotional communications from DLC Group, including property updates, brochures, offers, and newsletters via call, SMS, email, or WhatsApp, even if your number is registered on the National Do Not Call (NDNC) Registry. You may opt out of marketing communications at any time by emailing us at info@dlcgroup.in or using the unsubscribe link in our emails.

12. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such data, we will promptly delete it. Parents or guardians who believe their child has provided information to us may contact us for removal.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this Policy periodically.

14. Grievance Officer & Contact Details

In accordance with the Information Technology Act, 2000, the rules thereunder, and the Digital Personal Data Protection Act, 2023, the contact details of our Grievance Officer are provided below. If you have any questions, complaints, or concerns regarding this Privacy Policy or the handling of your personal data, please contact:

We aim to acknowledge complaints within 48 hours and resolve them within 30 days of receipt, in accordance with applicable law.

15. Governing Law and Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any dispute arising in relation to this Policy shall be subject to the exclusive jurisdiction of the competent courts located in Delhi, India.

By using DLCgroup.in, you acknowledge that you have read, understood, and agree to this Privacy Policy.